Redesigning a website can reinvigorate your client base, presenting a new experience to customers that, if designed correctly, is more secure, more efficient, and easier to use. When redesigning a website, the web designer must focus on individual parts of the greater whole one at a time. Trying to tackle a redesign in one fell swoop can leave a site worse off than when you started. It is only with a methodical approach that a website redesign can truly let your content shine.
Analyze the Website
The first step of any redesign is to analyze the site itself and identify flaws in both the overall design and the user experience. Many designers and business owners make the mistake of approaching their website as an owner when they should be looking at it from the viewpoint of a customer. Is the landing page easy to navigate? Are large blocks of text broken into smaller, easily digestible chunks?
These considerations will allow your site room to flourish while providing an effective front for your business to current and potential customers. Remember -- if it is confusing to the designer or to someone experienced with the content, it will be that much more complicated to a new shopper or potential partner.
Survey the Architecture
A website should be treated like a building -- without a proper foundation, a building would crumble at the slightest environmental challenge, and so to will a business fall without a proper website design and effective back end. Analyze the way the pages and content are presented, and look at the HTML (hypertext markup language) and CSS (Cascading Style Sheets) behind the site itself -- if the code is cluttered and incomprehensible, the site will likely present this in hackneyed navigation and various navigation errors.
Optimize the Content and Navigation
Once the back end and design of your site is corrected, make sure the content and navigation is optimized. For instance, if a site is being built for a catering company, the menu and contact information should be the first navigation elements on a page. Present the most important and commonly used information first, and make sure each page has an entrance (i.e. link from another page) and exit (link to another page or navigation panel).
Validate, Validate, Validate!
Finally, make sure your site is validated for compatibility across multiple browsers. Because the average user can come from a variety of operating systems and browsers, making sure your site is compliant with all the major systems will ensure that your content can be presented to any and all who are interested in your service. After all -- your next customer will never make a purchase if they can't read your site!Share
19 September 2014
Nothing is more frustrating than a computer that won't cooperate. After staring at a blank screen or dealing with relentless error messages, you might end up wondering if you made the right choice when it comes to your computer. However, keeping your computer healthy and happy might be easier than you think. This blog explains how to evaluate your computer for problems, and how you should troubleshoot new issues. If you understand how to service your own computer, you might be able to keep things running smoothly for years and save a lot of money on repairs or diagnostic work.